Since 2013 Rich has been motivated by the fresh-range purpose of developing food security for generations to come by delivering exceptional food experiences via happy customers, producers and team members. He combines his love of food & drink with a passion for working with small, independent businesses making being the Director for fresh-range a “dream job”. He balances his purpose-driven leadership at fresh-range HQ with raising his two sons alongside his beloved wife Viki. Rich’s passion for sustainable commercial innovation has been at the heart of his own leadership for the 16 years prior to founding fresh-range at Procter & Gamble, leading European businesses and commercial organisations across 22 countries working out of London, Geneva and Paris.